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Associate Brand Manager

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 04/16/2024

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Associate Brand Manager


Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmanns or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.


Position Summary:

We are seeking an experienced individual who is passionate about driving channel growth through the use of B2B Marketing strategies, leveraging Insights-driven tactics and programs to engage customers and support team wins.

As Associate Brand Manager for the Foodservice segment of the Bakehouse division, you will be responsible for developing wholistic marketing plans for business areas of focus and new product launches to enable our nation-wide Sales team to win in the market. This position will collaborate cross-functionally with Consumer Insights, Sales, commercialization, Product Development, Brand team partners, Data Management team, and the foodservice marketing agency. The associate will be responsible for serving as liaison between our team and our agency partners to execute marketing plans that differentiate our product brand in the marketplace.

About Bakehouse

At Bakehouse, we bake, move, market, and sell products for retail and away from home. Our dynamic portfolio of innovative baked goods and beloved brands reaches the hands of consumers everywhere from the in-store bakery, to the dairy case and organic aisle, to away-from-home.

This role supports the away-from-home foodservice marketing for the Bakehouse division a growing and dynamic portfolio of beloved products and brands. Our reach extends across North America as we partner with major restaurant chains, contract management companies and best-in-class national distribution partners. Our dedicated foodservice portfolio of center-of-the-plate products includes activation against high caliber brands including St. Pierre Brioche, Thomas, Sara Lee, Goldminer Sourdough, as well as Bays English Muffins and Lenders Bagels. In addition, we engage with the Entenmanns portfolio and serve the organic space with Emmys Organics cookies.

Key Job Responsibilities:

  • Execute development of foodservice product marketing strategy in close coordination with Senior Marketing Manager, Consumer Insights, Innovation, Research & Development (R&D), Manufacturing, Sales team, partner agency and Key Customers.
  • Understand foodservice channel strategies and trends to identify key needs and engagement opportunities with customers.
  • Partner with product and customer teams to develop comprehensive plans that achieve volume growth and support Marketing activation metrics.
  • Develop strong, collaborative partnerships with Sales team to gain deep knowledge of B2B customer decision tree to inform program development.
  • Serve as day-to-day contact for select key customers in the development and implementation of marketing efforts.
  • Develop program briefs for agency partner to customize product positioning and product launches with tactics that support customer engagement.
  • Support media plan implementation and digital marketing efforts, including website management, with external vendors.
  • Manage select national tradeshow events and support needs of regional events.
  • Support the ongoing maintenance of product information critical to customers and insure GS1 compliance of Bimbo Bakehouse foodservice portfolio.
  • Proactively act as a champion of the Foodservice Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Foodservice Marketing.
  • Willing to travel 15% to stay engaged with key customers.


Position Requirements:

Key Behavioral Competencies:

  • Entrepreneurial mindset: The candidate will be extremely flexible in a fast-paced, ever-changing environment, has the confidence to build strong relationships with top customers, and collaborates effectively in a cross-functional team setting.
  • Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally. Flourishes in a diverse environment and works well with different personality types.
  • Agile: This candidate will be agile in a complex space, always looking to find a solution to drive value for the end consumer, customer and BBU.
  • Data Driven: The candidate will have strong analytical skills and seek input from multiple sources to make informed decisions and recommendations.
  • Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner.
  • Organized: Possesses strong Project Management skills and can juggle multiple projects.

Education and Work History:

  • Bachelors degree in marketing or a related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
  • Minimum of 3 years Marketing experience, Foodservice industry preferred.
  • An undergraduate degree in Foodservice Marketing or Business, MBA a strong plus.
  • Working knowledge of marketing plan components, development and execution.
  • Proficient in Microsoft Office

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

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Location Horsham, PA, 19044, United States
Categories Marketing/PR

Location Maptop

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Job Code req38475

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