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Brand Manager

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 04/16/2024

Job Descriptiontop

Brand Manager


Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmanns or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Position Summary:

Reporting to the Director of Premium Bread, the Brand Manager plans, develops and implements brand, category management and marketing strategies/programs for ABO Grainy breads.

Responsibilities include development and execution of brand strategy and marketing programs, key initiative project management, product portfolio strategy, and the coordination of field sales, cross functional teams, and suppliers as directed. Participation in various special teams.

Key Job Responsibilities:

  • Support the Director across daily brand activities.
  • Execute development of brand portfolio strategy for ABO Grainy breads in close coordination with the Marketing Director, Business Units and Key Customer Teams.
  • Oversee analysis and Insights of weekly topline reporting including sales, share, new products and competitive monitoring.
  • Management of marketing budget in conjunction with ABM.
  • Cross functional team member (along with manufacturing, innovation, and R&D) to generate a pipeline of short and long-term new products.
  • Leader of bi-weekly & monthly calls including Key Account, Cross Functional, and Business Unit. Issue next steps/action plans accordingly.
  • Lead quality Market Testing.
  • Co-lead consumer research and consumer validation process, along with next steps and implementation plans.
  • Actively participate in product scorings across bakeries, as well as against key competitors.
  • Act as the main day-to-day contact with all key agencies and own the planning and briefing process.
  • Collaborate with brand team to develop business building marketing activities such as, but not limited to, advertising and promotions.
  • Sales presentations, sell sheets and field communication development.
  • Finance collaboration on COGS and P&L development.
  • Manage and develop Associate Brand Manager.
  • Present sales plans and business results to the field and senior leadership.


Key Behavioral Competencies:

  • Accessible and Responsible
  • Strategic thinker
  • Ability to develop and complete a series of goals and tactics, with minimum supervision
  • Sharp operator, creative and resourceful
  • Flourishes in a diverse environment and works well with different personality types
  • Organized work style Master at Multi-Tasking
  • Strong at managing priorities and deadlines
  • Open to learning/developing new processes
  • Aspires for a long-term career in marketing
  • Strong social media understanding

Education and Work History:

  • Bachelors Degree in Marketing or a related field. MS or MBA preferred.
  • 5 plus years of experience, CPG preferred.
  • Excellent organizational and strong analytical skills with the ability to generate business insights from diverse data sources.
  • Working knowledge of marketing plan development and execution.
  • Expert in Microsoft Office (and margin minder if internal)
  • Fluid in IRI Consumption database

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

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Location Horsham, PA, 19044, United States
Categories Marketing/PR

Location Maptop

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Job Code req37674

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