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Director of Marketing

Bimbo Bakeries USA | Chicago IL 60827 USA | Full Time | Posted: 06/15/2021

Job Descriptiontop

Job Description

Have you ever enjoyed Arnold ®, Brownberry ® or Oroweat ® bread? A Thomas ® English muffin or bagel? Or perhaps snacked on a Sara Lee ®, Entenmann s ® or Marinela ® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

We are seeking a dynamic individual to lead our Retail Marketing Team.   The Director, Retail Marketing leads our internal marketing team in delivering against annual business plans, commercial strategies, key initiatives, and portfolio objectives for our retail bakery portfolio.   This individual will work closely with our leadership team and define strategies for growth and innovation.   The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading marketing teams and developing talent.

Key Job Responsibilities:

  •  Lead marketing strategic planning, coordination and execution.
  •  Manage product portfolio and proactively identify key levers to positively impact P&L.   Adjust strategy as necessary in order to achieve revenue, volume, and margin targets.
  •  Development and management of advertising and promotion plan and budget.
  • Oversee internal resources and external agencies tasked with creating effective content for Web sites, campaigns, trade shows and sales support.
  • Provide leadership, direction and mentoring to the marketing team.
  • Work in close partnership with Sales to identify market gaps and growth opportunities.
  • Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
  • Available for travel (30%)

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Location Chicago, IL, 60827, United States
Categories Marketing/PR
Experience Years 10 yrs

Location Maptop

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Job Code req20532

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