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Sr Mgr, Email & Social Media - Remote Based

Performance Health | Columbus OH 43215 USA | Full Time | Posted: 06/18/2021

Job Descriptiontop

Performance Health is seeking a Sr. Mgr, Email and Social Media to join our Digital Marketing team. This position will oversee the strategic development and daily execution of our global social media channels and emails campaigns. The role focuses 70% on social media and 30% of email.

Social Media – Responsible for defining our social media strategy for key brands globally and daily execution of the plan. Identifying areas for opportunities, growth and actively building customer engagements and awareness across multiple social media platforms.

Email - Responsible for managing our email service platform "Dot Digital", developing KPIs and developing a strong customer segmentation database. This includes defining & enhancing the email welcome journey and developing new email automations.

To perform this job successfully, an individual must be able to perform each essential job duties satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties & Responsibilities

  • Define the overall social media strategy for all key brands including target customers and monthly KPI's
  • Execute our monthly social media budget to gain maximum reach and engagement via organic and paid ads
  • Manage and partner with outsourced agencies who manage our key social media brands to ensure they continue to deliver impactful campaigns, strong KPI's and compelling return of investment
  • Oversee daily monitoring, responding and listening efforts across all social channels for Performance Health. Ensure timely execution of responses and escalations as needed.
  • Manage and monitor our key competitors from a digital marketing perspective and make recommendations to enhance our future plans
  • Champion brand values and messages across all relationship and social activations
  • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation
  • Develop Performance Health's email platform strategy and ensure we are maximizing Dot Digital's platform capabilities including linking to Magento to develop future automations
  • Ownership and management of the Dot Digital relationship
  • Develop new customer segmentation targeted emails to increase customer engagement and grow revenue
  • Enhance monthly reporting & KPI's to ensure we test, learn and tweaks future emails to grow KPIs for all global markets
  • Partner with global marketing teams to ensure we have long term email plans to acquire & grow customers
  • Work collaboratively with content & graphic design teams to oversee daily execution of email plans
  • Performs other duties as assigned

Job Qualifications

  • Bachelor's degree in marketing, business or related field
  • Minimum of 10 years' experience in developing and executing email & social media strategies
  • Strong portfolio demonstrating impact emails & social media plans/executions
  • Highly organized, managing multiple campaigns/projects at once
  • Strategic and analytical thinker that can interpret numbers and data into actionable insights and learnings
  • Extensive experience growing and managing social brand channels of significant scale to grow and acquire customers
  • Experience managing direct and virtual teams
  • Strong experience in working with partner agencies
  • Ability to travel 10-20% of the time, including overnight travel

Performance Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, and any other characteristic protected by law.

Job Detailstop

Location Columbus, OH, 43215, United States
Categories Medical/Health

Location Maptop

Contact Informationtop

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Job Code 403799

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