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Senior OEM Advertising Strategist

Cox Automotive | Remote ME USA | Part Time | Posted: 11/29/2022

Job Descriptiontop

It is preferred that candidates are located in the central and eastern time zones.


  • Manage relationship with OEM clients providing digital advertising expertise, on both industry and CAI best practices.
  • Partner with internal stakeholders to ensure execution of OEM T2 advertising programs, ensuring performance aligns with client objectives and our best practices.
  • Own OEM direct investment, ensuring execution and ongoing optimization to ensure all buys perform to meet or exceed client goals.
  • Provide internal stakeholders and client partners reporting and insights on their T3 program performance and any direct investment. Proactively engage the client, driving the performance story and guiding the client through recommendations.
  • Support alignment between Sales, Program, and Account teams on tactics and strategies.
  • Create professional, client-facing materials to support program and campaign performance storytelling and support new opportunity strategic development.
  • Partner with platform experts to ensure client goals and requirements are implemented properly.
  • Partner with OEM Sales to review opportunities, refining strategy to drive best results for client.
  • Strive for continuous improvement, contributing to improving best practices, operational efficiencies, and advertising performance.
  • Contribute to advertising operations processes, to ensure efficient and scalable solutions to manage our work.
  • Initialize and develop program level strategies to maximize adoption, improve investment, and mitigate churn.
  • Contribute to research and development of trends and strategies related to the latest digital advertising trends, products, and “best practices”, with the goal of driving maximum value to dealers’ strategies and performance.
  • Evaluate and share latest industry developments across all channels, distilling to Digital Marketing best practices and tactics to drive great results for our clients.
  • Participate in rollout of new products and processes across Dealer Marketing to ensure all are executed to their fullest.
  • Own client issues, tracking and driving to resolution even when outside direct responsibility.
  • Contribute to key support initiatives and improvements assigned by leadership.
  • Develop and maintain an advanced working knowledge of all related products and services.
  • Work on various projects assigned by management.
  • Communicate clearly, strongly, and effectively to small and large groups using existing platforms and channels while considering new innovative ways to disseminate information.

Required Qualifications:

  • BS/BA in related discipline or an equivalent combination of education and work-related experience required.
  • 4+ years progressive and relevant work experience (digital marketing) in client facing roles.


  • Advanced experience in and a wide variety of digital marketing channels (SEM, Video, Social, Display).
  • Experience in several disciplines, including but not limited to project management, client and performance reporting, media planning, providing amazing client service.
  • Experience presenting complex concepts to client executives in an understandable manner.
  • High degree of analytical and problem-solving abilities.
  • Outstanding communication skills, both verbal and written.
  • Demonstrated ability to manage and resolve stressful customer situations.
  • Enthusiasm for product knowledge acquisition.
  • Experience using or similar CRM software.
  • Ability to sit or stand for prolonged periods of time.
  • 0-15% Travel
  • Off-hours, on-call support may apply
  • Other duties as needed or required
  • Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes to meet business requirements.


About Cox Automotive

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What’s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! 

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today! 


Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Job Detailstop

Location Remote, ME, United States
Categories Marketing/PR

Location Maptop

Contact Informationtop

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Job Code R202209070-c168e

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