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Digital Marketing Manager

Cox Automotive | Draper UT 84020 USA | Part Time | Posted: 10/19/2021

Job Descriptiontop

Primary Location: 3003 Summit Blvd, Draper, UT, US

Division: Cox Automotive

Job Level: Manager/Senior Manager

Travel: Yes, 5 % of the Time

Schedule: Full-time

Shift: Day Job

Requisition Number: 216303_62968580

Cox Automotive is currently looking for a Digial Marketing Manager to join our team in Atlanta, Georgia, Mission, Kansas or Draper, Utah.

Your Role:

Do you excel at using Marketing Automation tools like Marketing Cloud, Pardot, or other similar tools, and have a deep understanding of inbound marketing methodologies?? If so, this is the role for you!

The Digital Marketing Manager supports the marketing team by building, delivering, and analyzing direct marketing initiatives, including inbound, direct response and client campaigns. In addition to campaign strategy and execution, this person will support the Senior Marketing Manager in program and automation optimization.

The Manager has a deep understanding of Cox Automotives data. Leveraging a variety of data sources, including Salesforce data, the Manager serves as a marketing consultant making recommendations around omni-channel marketing campaign targeting and tactics to drive results.

This position reports to the Senior Marketing Manager and partners closely with the lead nurture, content marketing and client marketing teams.

Job Summary:

  • Drive end-to-end execution of direct marketing campaigns including segmentation, frameworks, templates, launch of campaign and analysis of results
  • Collaborate with all marketing team members to identify opportunities to increase lead performance and database performance
  • Work directly with lead nurturing team to ensure effortless lead handoff and assess lead scoring effectiveness
  • Develop and create email and landing page test strategies to optimize campaign performance, including content, messaging, segmentation, images, subject lines, etc.
  • Create and communicate post-campaign analysis including targeting strategy, contact frequency, and channel recommendations
  • Identify process and efficiencies in direct marketing activities to streamline go-to-market plans, improve timeliness

Qualifications:

  • Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accomodations for medical and religious objections will be considered.)
  • Bachelors Degree, Marketing, Communications or related field and 5 years experience in an inbound or analytical email marketing role or an equivalent combination of education and work-related experience
  • Extremely detailed/deadline-oriented with excellent project management skills
  • Strong analytical skills, including experience with testing design, customer segmentation, tracking, and interpreting results
  • Excellent presentation and reporting skills to organize and present campaign results
  • Marketing Automation Software (Eloqua, Marketo, Hubspot, Marketing Cloud etc) and CRM experience (Salesforce) required
  • Must demonstrate understanding of KPIs and have examples of high performing programs
  • Accountable for program performance, including establishing KPIs and managing programs to hit goals.
  • Team lead, supervisory or management experience preferred
  • Digital marketing (email, social, web) experience, including Adobe Analytics or Google Analytics preferred

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Who We Are

About Cox Automotive

Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox

We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Job Detailstop

Location Draper, UT, 84020, United States
Categories Marketing/PR

Location Maptop

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Job Code 216303_62968580

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