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Senior Manager, Digital Media (Wireless)
Cox Communications Inc | Atlanta GA 39901 USA | Part Time | Posted: 05/11/2021
Job Descriptiontop
Primary Location: 6205 Peachtree Dunwoody Rd, Atlanta, GA, USA
Division: Cox Communications Inc
Job Level: Manager/Senior Manager
Travel: No
Schedule: Full-time
Shift: Day Job
Requisition Number: 202100332
- Daily operations and ownership of digital media focused on marketing Coxs Wireless product
- Manage media as a full funnel channel, increasing share of results attributed to digital media
- Responsible for adhering to OPEX budget and achieving/exceeding sales targets
- Primary point of contact for all things digital media related to Wireless, managing daily operations of agency team to execute and optimize digital media as a performance channel
- Manage digital media campaigns as an awareness, sales, marketing, and customer care channel (full funnel, full lifecycle of customer)
- Influence the development and execution of Coxs customer segmentation strategy for digital media (non-customer, current customer, and segments within), and increase targeting capabilities within media landscape
- Define and execute a desktop, mobile web, and mobile app strategy for Wireless digital media
- Partner with non-customer and current customer strategy teams to develop and implement media campaigns to meet varying Wireless goals by customer segment
- Produce reports and dashboards that share insights with internal and external stakeholders
- Present business insights and meaningful trends to help Cox improve/optimize segmentation strategy and digital investments
- Traffic and manage execution of all creative assets for Wireless digital media
Qualifications:
- 7 or more years work experience in digital media and/or marketing or equivalent; five years if candidate possesses advanced degree
- 5 or more years experience managing digital media and digital media agencies
- 3 or more years of recent work experience with marketing Wireless as a product, direct recent digital media experience marketing wireless
- Experience and familiarity with Google Marketing Products and how they interrelate and work with one another
- Experience with website design, landing pages, and user experience flows
- Experience and thorough understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)
- Agency and outside technology vendor management
- Strong sales/marketing relationship building skills required
- Must be able to work independently with minimal guidance
- Track record of driving increased results performance
- Excellent communication and people skills required
- Bachelors degree in business, analytics, statistics, mathematics, computer science, or related field highly desired
Who We Are
About Cox Communications
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.
About Cox
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Contact Informationtop
| Contact Name | - |
|---|---|
| How to apply | Employer provided a link where your application will be accepted. Click on the link below and follow instructions. |
| Apply | Click Here (apply to job) |
| Job Code | 202100332 |