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Consumer Insights Lead

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 08/04/2020

Job Descriptiontop

Job Description

Have you ever enjoyed Arnold ®, Brownberry ® or Oroweat ® bread? A Thomas ® English muffin or bagel? Or perhaps snacked on a Sara Lee ®, Entenmann s ® or Marinela ® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world s largest baking company with operations in 32 countries. Bimbo Bakeries USA ( œBBUSA ) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

The Consumer Insights Lead  is key member of the Bimbo Bakehouse Foodservice Marketing team. The position is responsible for building an internal research approach to support and drive the business. This individual will build the formal framework and methodologies for approaching data driven consumer and market insights.   They will leverage existing resources and recommend new innovative approaches across both the Foodservice and In-Store Bakery channels. They will set the strategy, define, execute and manage research methods, tools and output. Ultimately responsible for driving/leading the acquisition of key insights and strategic recommendations to drive growth initiatives.  Working closely with internal and external stakeholders, this individual will be seen as a trusted advisor, a project partner, a strong voice for the consumer and an expert on the market landscape.  The ideal candidate should be proficient driving insights from both qualitative and quantitative data.  This individual will champion a data-centric perspective and approach to business decisions across the organization.

PRINCIPAL ACCOUNTABILITIES

  • Champion consumer insights strategy and vision to support business needs, contribute to overall business strategy and thought leadership.

    • Critical areas impacted by this role will include product development, category management, capital investment initiatives, pricing, and promotion, among others.

  • Develop research approach and analyze and synthesize results from consumer research studies, syndicated data, market audits, internal data, along with other internal/external sources. Translate findings into business insights and action plans to support business performance.

  • Collaborate with key business partners (leadership, sales, marketing, etc.) to identify insight needs and develop customized solutions to address.

  • Serve as an internal consultant for key stakeholders to develop business strategies rich in consumer insights. Collaborate with team to build answers and outcomes, translate business needs into research plans.

  • Develop inventory of data tools and resources and create process to leverage and engage. Empower and coach associates to utilize where appropriate.

  • Create streamlined reports using a variety of different sources, compiling results into a concise, meaningful and actionable format.

  • Demonstrated mastery of syndicated data systems to incorporate into fact-based presentations, particularly Datassential and Technomic.

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Location Horsham, PA, 19044, United States
Categories Marketing/PR
Experience Years 5 yrs

Location Maptop

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Job Code req14125

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