View Job

Senior Director of Marketing, Entenmann’s

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 11/12/2019

Job Descriptiontop

Posted On: 09/04/2019

Senior Director of Marketing, Entenmann s


Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold ®, Brownberry ® or Oroweat ® bread? A Thomas ® English muffin or bagel? Or perhaps snacked on a Sara Lee ®, Entenmann s ® or Marinela ® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world s largest baking company with operations in 32 countries. Bimbo Bakeries USA ( œBBUSA ) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.


The Senior Director of Marketing for Entenmann s will lead the marketing plan development and execution of BBU s Entenmann s business. The candidate will create the strategies for the brand, position and market the brand, create an innovation pipeline for the brand, and manage key initiatives.

The candidate must socialize brand strategies throughout the commercial organization, including to our Field and Customer Sales teams and our supporting organizations, including Revenue Growth Management, DSD Excellence, and Shopper Marketing. The candidate will work collaboratively with these groups to ensure the most impactful commercial business plans for the Entenmann s business.

The candidate must work collaboratively with our Operational Groups, including Manufacturing and Supply Chain to ensure the execution of strategies and initiatives important to the Entenmann s business.

The candidate will collaborate with R&D, Technical Services, our plants and copacking partners to refine existing product offers and develop new products for launch in the market.

The candidate will owns the P&L for the Entenmann s business and will create business plans in conjunction with our Finance teams. That plan will be reviewed, analyzed, and refined on an on-going basis, in conjunction with those Finance teams.

The candidate must provide project management, strategic planning, and implementation support for key initiatives. This includes ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and personnel talents and technology to implement solutions.

Key Job Responsibilities:

  • Develop and execute brand planning and marketing mix elements for the Entenmann s brand.

  • Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.

  • Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand.

  • Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization.

  • Own, create, and advance an innovation pipeline, encompassing products, packaging, and positioning. Lead commercialization efforts. Track in-market programs of recent new item launches. Manage and maintain end-of-life cadence for items within the portfolio.

  • Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.

  • Lead brand management team through critical thinking, strategic decision making, and personal growth development.

Position Requirements:

  • Bachelor s Degree required. MBA Preferred.

  • A minimum of 10 years experience in related field (CPG, FMCG, Baking, Brand Management, Innovation, Food Manufacturing) or 15 years of combined experience between a related field and relevant education.

  • Experience managing multiple direct reports.

  • Proven experience in leading cross-functional teams to results. Experience in a matrix corporate environment a plus.

  • Project management skills. Ability to manage multiple projects, adjust priorities as needed, and meet deadlines.

  • Technical experience a plus (e.g. R&D and/or product development).

  • Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category.

  • Ability to influence across the organization at multiple levels.

  • Excellent written, oral, and formal communication skills.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

Job Detailstop

Location Horsham, PA, 19044, United States
Categories Marketing/PR
Experience Years 10 yrs
Pref Degree Bachelors

Location Maptop

Contact Informationtop

Contact Name -
How to apply Employer provided a link where your application will be accepted. Click on the link below and follow instructions.
Apply Click Here (apply to job)
Job Code 12469&source=TAOnline

Featured Employers - view all