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Shopper Marketing Associate Manager

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 10/22/2019

Job Descriptiontop

Posted On: 08/19/2019

Shopper Marketing Associate Manager


Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold ®, Brownberry ® or Oroweat ® bread? A Thomas ® English muffin or bagel? Or perhaps snacked on a Sara Lee ®, Entenmann s ® or Marinela ® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world s largest baking company with operations in 32 countries. Bimbo Bakeries USA ( œBBUSA ) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.


Shopper Marketing is an integral component of our integrated marketing approach, driving category, brand and share growth with our top retailers. Shopper marketing amplifies our brand s strategies and marries them with each retailer s strategic priorities to ultimately develop insight-driven programming to drive household penetration on our strategic brands.

The Shopper Marketing Associate Manager is responsible for developing insights for brands and retailers, working with the agency to develop insight-based programs and sell-in the programs with the Account Executives. The associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, e-commerce and the shopper marketing agency.

Based on the skillset of the candidate, the position could be elevated to Shopper Marketing Brand Manager.

Key Job Responsibilities:

  • Analyze various shopper and consumer research, data and insight tools to develop high value shopper marketing solutions and programs for our retailers that support each brands marketing strategy.

  • Manage account-specific shopper marketing programs from inception to implementation by working with customers, sales, E-Commerce, brand marketing, agency, etc., to ensure national strategy is executed at the retail level.

  • Understand customer strategies and retail trends to identify key opportunities for retailers.

  • Partner with brand and customer teams to develop comprehensive Shopper Marketing integrated plans that achieve household penetration, velocity and merchandising goals to ultimately drive brand equity and category growth.

  • Develop strong, collaborative partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy, innovation and white space growth opportunities through retailer/shopper insights

  • In partnership with the sales team, lead development, implementation, and execution of shopper strategy through planning, budgeting and ongoing with key stakeholders.

  • Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.

  • Engage Marketing team with sales and retailer feedback.

  • Manage the development of promotional materials with internal teams and ensure proper execution at retail such as creative implementation for retail-specific programs/events.

  • Proactively act as a champion of Shopper Marketing and build organizational energy, understanding and enthusiasm behind the power and capabilities of Shopper Marketing.

Position Requirements:

  • Undergraduate degree in Marketing, Business or Economics, MBA a strong plus.

  • Experience with IRI/Nielsen preferred.

Key Behavioral Competencies:

  • Entrepreneurial mindset: The candidate would have the ability to be extremely flexible in a fast-paced, ever-changing environment, is a driver who has the confidence to build strong relationships with top retailers, and who collaborates effectively in a cross-functional team setting.

  • Collaborative: The candidate would seamlessly with multiple stakeholders internally, cross-functionally and externally.

  • Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.

  • Data Driven: The candidate would have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.

  • Strong Communicator: The candidate would have strong communication skills to share, update and present information in a clear and simple manner.

  • Organized: Possesses strong Project Management skills.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

Job Detailstop

Location Horsham, PA, 19044, United States
Categories Marketing/PR
Experience Years 1 yrs
Pref Degree Bachelors

Location Maptop

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Job Code 12223&source=TAOnline

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