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Marketing Co-op

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 10/08/2019

Job Descriptiontop

Posted On: 09/04/2019

Marketing Co-op


Employment Type: Intern or Other Job Types

Location: HORSHAM,PA

Have you ever enjoyed Arnold ®, Brownberry ® or Oroweat ® bread? A Thomas ® English muffin or bagel? Or perhaps snacked on a Sara Lee ®, Entenmann s ® or Marinela ® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world s largest baking company with operations in 32 countries. Bimbo Bakeries USA ( œBBUSA ) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.


The Marketing Co-Op position is a 6-month, paid opportunity that affords students an experience to participate in fast-paced real world projects designed to further develop strategic project management, marketing acumen, analytical problem solving and managerial leadership skills.


o Plan and execute offline consumer promotion efforts, including cross-brand initiatives, external partner programs, couponing and packaging updates.

o Work closely with brand team to align messaging and creative with the strategic brand positioning.

o Coordinate the implementation of online consumer promotion efforts, including website and e-mail consumer communications.

o Develop a full year s pipeline of content and creative updates to support offline consumer promotions.

o Work with internal IT group to ensure appropriate functionality exists for efforts.

o Support Brand Manager in day-to- day creative agency management and internal legal management approvals.

o Develop strategy and rationale for new brand initiatives, including justification for investment needed (e.g. marketing expense).

o Monitor and report on each programs results, making recommendations for future promotions.

o Act as a passionate advocate for the Brands in every way possible.

o Work closely with agencies and cross- functional partners, including sales and operations, on implementation of marketing programs.

Position Requirements:

· Currently enrolled in a Bachelor s Degree Program in Business Administration, Marketing, Communications or other related major

· Previous co- op/internship experience preferred

· Strong verbal and written communication skills. Candidate should be capable of initiating and maintaining strong interpersonal relationships

· Demonstrated analytical skills with ability to generate business insights from diverse data sources

· Ability to organize and prioritize work, juggle several projects at once.

· Self-motivation and a desire to learn a very interesting and challenging industry

· US Residency or Green Card required.

· Relocation is not available for this position.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

Job Detailstop

Location Horsham, PA, 19044, United States
Categories Marketing/PR
Experience Years 1 yrs
Pref Degree High School

Location Maptop

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Job Code 12490&source=TAOnline

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