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Brand Manager

Bimbo Bakeries USA | Horsham PA 19044 USA | Full Time | Posted: 10/22/2019

Job Descriptiontop

Posted On: 07/30/2019

Brand Manager


Employment Type: Regular

Location: HORSHAM,PA

Have you ever enjoyed Arnold ®, Brownberry ® or Oroweat ® bread? A Thomas ® English muffin or bagel? Or perhaps snacked on a Sara Lee ®, Entenmann s ® or Marinela ® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of Grupo Bimbo, the world s largest baking company with operations in 32 countries. Bimbo Bakeries USA ( œBBUSA ) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.


We are seeking an experienced CPG Brand Manager who is passionate about driving brand growth, uncovering consumer insights and delivering innovative marketing promotions and products to expand a major strategic Bimbo Bakeries USA category Buns and Rolls, and Sandwich Thins -- that includes multiple global brands. You will join a dynamic and fast-paced environment developing strategies to drive sales and market share of BBU Buns and Rolls products through a multitude of marketing strategies including distribution, promotion, consumer insights, PR, innovation, advertising and social media.

Key Job Responsibilities:

  • Support the Brand Marketing group across daily brand activities.
  • Execute development of brand portfolio strategy in close coordination with Marketing Director, Business Units and Key Customer Teams.
  • Analysis and Insights of weekly topline reporting including sales vs. forecast, profit returns, share, new products and competitive monitoring.
  • Cross functional team member (along with manufacturing and R&D) to generate a pipeline of short and long term new products.
  • Team member of bi-weekly steering calls including Key Account, Bakery and Business Unit calls. Issue next steps/action plans accordingly.
  • Lead Superior Quality Always In Market Testing
  • Co-lead consumer research and consumer validation process, along with next steps and implementation plans. Initiate survey monkey and new product panels.
  • Coordinate and record results for monthly product scorings across bakeries, as well as against key competitors.
  • Team member of multiple strategic cross-functional teams including Sales, R & D, Manufacturing, Packaging, Finance, Purchasing, and Multiple 3rd party agencies/vendors (Advertising, Consumer Promotions, PR, Entertainment). Issue meeting recaps.
  • Invoice coding and monthly budget update in accordance with Finance.
  • Sales presentations, sell sheets and field communication development.
  • Willingness to travel, approx. 30%

Position Requirements:

  • Bachelor s Degree in Marketing or a related field. MBA preferred. 3-5 plus years of experience, CPG preferred.
  • Experienced in Social Media Marketing and analytics.
  • Excellent organizational and communication (written and oral) skills.
  • Strong analytical skills with the ability to generate business insights from diverse data sources and use that data to convey compelling selling stories/solutions for the sales force.
  • Computer skills and proficiency with MS Word, Excel, and PowerPoint (Margin Minder or Microstrategies if internal)
  • Proficient in IRI suite (Unify and Spectra).
  • Working knowledge of marketing plan development and execution.

Key Behavioral Competencies:

  • Accessible and Responsible.
  • Ability to develop and complete a series of goals and tactics, with minimum supervision.
  • Sharp operator, creative and resourceful.
  • Organized work style Master at Multi-Task.
  • Strong at managing priorities and deadlines.
  • Aspiring a long term career in marketing overachiever.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

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Location Horsham, PA, 19044, United States
Categories Marketing/PR
Experience Years 3 yrs
Pref Degree Bachelors

Location Maptop

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Job Code 11926&source=TAOnline

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