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Director Marketing

Cox Automotive | Burlington VT 05401 USA | Part Time | Posted: 07/16/2019

Job Descriptiontop

Cox Automotive is seeking a Director of Marketing to support the Dealer.com brand based out of Burlington, Vermont.



Director – Marketing


Reports To: Senior Director– Marketing


 


Marketing Mission: Position and promote Dealer.com as the premier Digital Storefront for the retail automotive industry. Drive high quality leads for the sales team that turns into won deals with new revenue.


 


Job Summary


Responsible for planning, development, implementation and management of the Dealer.com marketing strategies, demand generation, marketing communications and market research. Directs the efforts of the Dealer.com in house marketing team, outsourced and/or shared services marketing, digital marketing manager, content marketing manager, product marketing and PR staff and coordinates with the other related functions of both Dealer.com, Cox Automotive software division units and Cox Auto HQ.


 


Primary Relationships


The Director reports to the Senior Director - Marketing and serves as a member of the senior marketing team. This position coordinates with the relevant functions/departments, primarily Dealer.com lead generation, sales operations and sales.


 


Primary Responsibilities  - Marketing, Brand & Positioning, and Demand Generation


  • Build and manage annual budget and strategy for all marketing related items. Develop annual plan with quarterly initiatives all driven around driving demand for the sales team that turns into closed won business. Start with a strategy, build a plan and rally the team around the execution and accountable of the plan.

  • Responsible for creating, implementing and measuring the success of marketing, demand generation through a series of campaigns across a multi-digital channel approach. Leverage best practices and experience to guide the team to drive results.

  • Works closely with sales and business leaders to craft campaign strategy, messaging and desired results.

  • Deep analytic skills to look for trends in marketing demand performance and insights from campaign to improve performance.

  • Synchronize marketing team efforts with the lead generation team, inside sales and in field sales representative. Work towards one common goal.

  • Work closely with business leaders and executive team to report on marketing performance, against goals with recommendations on effort.

  • Responsible for brand, positioning, lead generation, client marketing and product marketing

  • Assist team members to develop a strategic plan with clear objectives and measurable results.

  • Create and manage a series of analytics to gauge the effectiveness of Dealer.com marketing including but not limited to the following metrics: of leads, demos setup and delivered, % of closed won deals, new revenue from marketing sources opportunities, outbound dialing effectiveness, client engagement and adoption of new releases.

  • Assist in developing strategy with content marketing manager to facilitate internal and external communications including publications, case studies, white papers, videos, newsletters, press releases, articles..

  • Responsible for guiding digital marketing manager in creation and management of all Dealer.com digital presences including websites (both domestic and international) SEO/SEM, social media including Twitter, LinkedIn, Facebook and other related digital presence and/or materials.

  • Ensure understanding and enforcement of Cox and Dealer.com brand guidelines for use of logos, brochures, templates, style guides, forms and stationary.

  • Ensure that the quality of all Dealer.com presence and adhere to the highest quality standards.

  • Manage Dealer.com market research and coordinate market research findings so that they are disseminated across Dealer.com and into relevant marketing material and activities.

  • Helps guide the team through all aspects of event management including tradeshows, speaking engagements, roundtables, panels and sponsorships including but not limited to NADA,  Digital Dealer, OEM programs.

  • Lead the product marketing, sales operations and finance teams to ensure successful marketing launches, including order forms, Salesforce alignment and other supporting processes.

  • Work with Cox Automotive shared marketing resource groups as appropriate.


Qualifications:

Primary Responsibilities - Planning and Budgeting

1. Responsible for the achievement of Dealer.com marketing and sales objectives. Drive leads that turn into new revenue.  Ensure that metrics are in place to track these objectives and report progress.

2. Develop plans and budgets (short term/long term) for the marketing demand generation and monitor progress and evaluate performance.

 
Primary Responsibilities - Organization
  1. Maintain an environment that attracts, retains and motivates quality employees and partners.

  2. Perform regular performance and personnel evaluations according to the Cox Automotive HR guidelines.

  3. Recruit, train, appraise, and manage marketing team.

  4. Recruit and fill open positions in a timely manner.

  5. Communicate and support cross-functional teams throughout Dealer.com in order to ensure marketing awareness, lead generation and sales support.

  6. Supports Dealer.com International units and personnel marketing activities as appropriate.

  7. Manage and coordinate any Cox Automotive shared resources so that Dealer.com objectives are uncompromised.



About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

Job Detailstop

Location Burlington, VT, 05401, United States
Categories Marketing/PR

Location Maptop

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Job Code 8442_197795

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