View Job

Senior Product Manager, Targeted Display

Cox Media Group | Atlanta GA 30346 USA | Part Time | Posted: 08/20/2019

Job Descriptiontop

Reporting to the Director of Product Management, the Senior Product Manager – Cox Targeted Display is responsible for managing the Cox Targeted Display Product lines for Cox Media Group, which consists of Display, Retargeting, Mobile, Social and Native. This role is responsible for ensuring that Cox Targeted Display digital revenue is sustained and grows into the future. The Sr Product Manager – Cox Targeted Display is also responsible for increasing the profitability of these products, as well as developing new products based on market requirements. The Senior Product Manager – Cox Targeted Display will be a key member of the CMGdigital team at Cox Media Group, which supports the digital revenue efforts of all CMG properties, which include TV, Radio and Newspaper. S/he will possess a deep understanding of specifics to Display, Retargeting, Mobile, Social and Native as well as emerging technology and trends. The Sr. Product Manager will act as the key product champion internally and will have the ability to shepherd ideas from conception to implementation. The Senior Product Manager will be focused on internal and external marketing of CMG’s Cox Targeted Display Products, as well as charged with increasing both revenue and profitability of CMG’s Cox Targeted Display Product lines. This role will partner closely with the Fulfillment and Cox Analytics teams, as well as the Cox Media Group Technology and Finance teams.

The ideal candidate will have exceptional business, communication and leadership skills. The Sr. Product Manager will collaborate with internal customers and third-party vendors to move Cox Targeted Display Products through the product development lifecycle. The right candidate will have the ability to build strong relationships and effectively manage products and processes across multiple departments. S/he will assist with concept development, create high-level business requirements based on internal and external customer needs, build light business cases and project manage the process through the entire product management lifecycle and beyond.

S/he will solicit feedback and quickly build consensus around decisions affecting the Cox Targeted Display product line. S/he will also analyze and report product adoption to drive subsequent Cox Targeted Display Product strategies. S/he will work closely with marketing resources to develop collateral material to evangelize the Cox Targeted Display Product line offerings to the digital sales teams across CMG markets.

Job Duties:
• Act as coach, advocate and champion for the Cox Targeted Display advertising products
• Facilitate identification and selection of Cox Targeted Display advertising products and services vendors
• Evaluate technologies and engage cross-functional resources to drive decisions regarding the Cox Targeted Display line of products
• Manage vendor relationships including monitoring SLAs, overall performance and quality of service
• Build monetization models for Cox Targeted Display line of products
• Evaluate strategies to maximize bottom line revenue and build efficiencies with Cox Targeted Display Products vendors and internal resources
• Build annual revenue / cost budgets both at a corporate level and at the local level through evaluation of client Cox Targeted Display Products opportunities by market
• Document and report on Cox Targeted Display product revenue, profitability and operational product metrics
• Conduct research, surveys, and field visits to understand requirements for target market segments
• Work with the Sales and Strategy team to identify and act on priorities
• Work with Cox Targeted Display Product vendors to convert market requirements into products that meet CMG standards
• Regularly review and re-evaluate competitive landscape comparing features, pricing, design and overall competitiveness; monitor share trends (competitors vs. CMG)
• Engage markets to collect Cox Targeted Display Product feedback including innovations and enhancements
• Drive the Cox Targeted Display Product roadmap with market demand, monetization and ROI in mind
• Regularly and systematically collect feedback from the markets on Cox Targeted Display Products performance
• Advocate on behalf of markets with selected vendors including issue resolution and product enhancement requests including feature ideas, product capabilities and new categories
• Identify, define, prioritize, and present solutions for CMG product opportunities, issues, defects and risks
• Develop / validate / maintain value proposition for products with markets
• Provide Cox Targeted Display Product marketing collateral and training materials
• Educate local sales teams on products in collaboration with in-field resources (Digital Specialist, Digital Campaign Manager)
• Provide ongoing support of market-level product training to achieve market-set targets
• Update materials and collateral as needed to accurately reflect the changed or updated features and benefits of the product line
• Act as a subject matter expert (SME) for interface with local sales to ensure common understanding of product strategy, key features, and explanations
• Represent the voice of the customer (both field and advertiser) to CMG management
• Work with Digital Strategy Team to align and integrate Cox Targeted Display opportunities and M&A assets
• Build reputation as a Thought Leader within your industry by demonstrating product expertise, speaking at conferences, and publishing white papers and articles

Qualifications:

• Bachelor’s degree in business, marketing, computer sciences or related field
• At least 5 years’ experience in the Digital Advertising space
• Demonstrated experience and knowledge with the overarching display landscape and digital advertising overall, including Display, Retargeting, Mobile, Social and Native.
• Demonstrated experience and familiarity with the display vendors.
• Familiarity with Small and Medium Size businesses / local digital advertising trends
• Solid business acumen with exceptional knowledge of marketing, sales, and development processes
• Strong project management, problem-solving, and analytical thinking skills
• Knowledge of various technology development processes / methodologies required; knowledge of Agile development desired
• Demonstrated history of technology-based innovation and problem solving; high use of mobile and social media required
• Ability to articulate stakeholder needs and define / drive product requirements documentation throughout the development life cycle
• Ability to develop strong, working relationships across all CMG levels and deliver solid results
• Excellent verbal and written communication skills; ability to communicate clearly and effectively to all levels of the organization
• Strong interpersonal skills
• Demonstrated bias for customer service
• Ability to manage conflict, negotiations and stakeholder expectations
• Ability to work in a results-oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents
• Strong computer skills, especially Microsoft Office
• 25% travel expected during steady-state


About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Job Detailstop

Location Atlanta, GA, 30346, United States
Categories Marketing/PR

Location Maptop

Contact Informationtop

Contact Name -
How to apply Employer provided a link where your application will be accepted. Click on the link below and follow instructions.
Apply Click Here (apply to job)
Job Code 8442_196398

Featured Employers - view all