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Market Information Mgr I - Investments/Market Research List Production

Bank of America | Pennington NJ 08534 USA | Full Time | Posted: 01/22/2021

Job Descriptiontop

Job Description:

The Market Information Manager is responsible for development and management of integrated targeted customer / client lists supporting Marketing and various lines of business. This position provides end-to-end list creation and support across campaign planning, execution, and delivery via various marketing channels. This individual contributor role has a large emphasis on relationship management and senior stakeholder communications in addition to providing technical expertise.


  • Own all analytical deliverables for assigned programs, including: opportunity sizing, customer segmentation / targeting, list extraction, and delivery
  • Design and document campaign targeting to meet business needs
  • Execute against business requirements, ensuring deliverables are completed within established timelines
  • Develop and interpret business requirements that are used to create and execute SAS code to qualify customers for incentive payment
  • Lead project management of incentive qualification processes; including writing technical Business Requirements Documents, data exploration, conducting work team meetings, etc.
  • Proven ability to lead cross-functional work teams
  • Knowledge of SAS & SQL programming languages that conduct data exploration, validation, research, population sizing and auditing
  • Ensure data use and file outputs follow information security policies and procedures and Bank of America compliance and privacy standards
  • Lead and participate in the campaign audit process, research and address any data anomalies, data gaps or issues and then be able to prepare and communicate solutions to stakeholders
  • Support continuous process improvement

Required Skills:

  • 3+ years technical experience with solid working knowledge of SAS and SQL
  • Excellent communication skills and marketing business knowledge are required
  • Significant experience with large relational databases and complex data sources (Teradata; DB2)
  • Excellent statistical, analytical, and problem-solving skills; ability to translate data into meaningful insight
  • High degree of autonomy with ability to work independently and manage multiple projects
  • Ability to build key relationships and influence thinking of internal stakeholders
  • BA/BS required

Desired Skills

  • 5+ years of experience in direct marketing using data to drive specific targeting and marketing recommendations
  • Strong written and verbal communication skills; experience developing and facilitating presentations
  • Proven experience developing and implementing marketing customer database systems
  • Understanding of CRM and supporting tools and their capabilities for campaign management
  • Knowledge of financial services marketing principles and methods


1st shift (United States of America)

Hours Per Week: 


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Location Pennington, NJ, 08534, United States
Categories Telecommunications

Location Maptop

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Job Code 20052804

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