Responsibilities:

• Own all analytical deliverables for assigned programs, including: opportunity sizing, customer segmentation / targeting, list extraction, and delivery
• Design and document campaign targeting to meet business needs
• Execute against business requirements, ensuring deliverables are completed within established timelines
• Develop and interpret business requirements that are used to create and execute SAS code to qualify customers for incentive payment
• Lead project management of incentive qualification processes; including writing technical Business Requirements Documents, data exploration, conducting work team meetings, etc.
• Proven ability to lead cross-functional work teams
• Knowledge of SAS & SQL programming languages that conduct data exploration, validation, research, population sizing and auditing
• Ensure data use and file outputs follow information security policies and procedures and Bank of America compliance and privacy standards
• Lead and participate in the campaign audit process, research and address any data anomalies, data gaps or issues and then be able to prepare and communicate solutions to stakeholders
• Support continuous process improvement

Required Skills:

• 3+ years technical experience with solid working knowledge of SAS and SQL
• Excellent communication skills and marketing business knowledge are required
• Significant experience with large relational databases and complex data sources (Teradata; DB2)
• Excellent statistical, analytical, and problem-solving skills; ability to translate data into meaningful insight
• High degree of autonomy with ability to work independently and manage multiple projects
• Ability to build key relationships and influence thinking of internal stakeholders
• BA/BS required

Desired Skills

• 5+ years of experience in direct marketing using data to drive specific targeting and marketing recommendations
• Strong written and verbal communication skills; experience developing and facilitating presentations
• Proven experience developing and implementing marketing customer database systems
• Understanding of CRM and supporting tools and their capabilities for campaign management
• Knowledge of financial services marketing principles and methods